2014年藝術品市場的發展趨勢

   

2014年藝術品市場的發展趨勢                            作者：王詩涵  教授

藝術品資產價格上漲已經成為未來的發展趨勢，截至2013年6月底，就中國上億元藝術品拍品累計已達9件，發展速度十分驚人。且單件價格也創下了世界紀錄，5件過億拍品中有一件達到了4.368億元，下半年時間內中國藝術品單件價格已提高到10億多元。

藝術品市場中價位的好作品已日漸減少，佰億元以上海外遺跡已陸續浮現在藝術品市場中，發展強勢幾乎可顛覆原有的藝術品市場價格體系。這兩年出現了許多資本新面孔，包括山東、江浙一帶，買家對藝術品價格的執著追高是造成今天市場價格昂貴的重要原因之一。所幸的是，藝術品市場不止是僅有資金那麼簡單，其所需要的專業知識不是一般人短期內所能具備的。

2014年起藝術品即將成為世界上最昂貴的私人物品，連私人飛機、別墅、汽車等頂級奢侈品牌的價格也未必比得上一件藝術品的價格。一件藝術品或一幅畫可能抵得上一棟樓或者一架私人飛機，但投資者比較容易理解方房地產、私人飛機這些物品的昂貴，但卻很難理解一件藝術品或一張畫布怎麼能夠賣出那麼高的價錢？

史記廉頗藺相如列傳記載了『價值連城』的藝術品價值15座城古老的案例。藝術品昂貴有一個前提，就是藝術品必需是真正的好作品，好的藝術品具有不可再生性。再者藝術品的價格水平取決於購買者的財富水平、購買力水平；更具體而言，首先是購買者對作品的認識水平，購買者對作品的內涵、歷史、藝術性了解的程度越多、越詳細，作品的價格就會越高。

 

Developing Trend of the 2014 Art Market

Author: Prof. Wang ShiHan

Art assets’ prices will continue to rise into the future, as they have increased in recent years. As of the end of June 2013, there already were nine artworks that fetched at least $100 million RMB apiece in China’s auctions. The highest single-item auction price among them also set a new world record, reaching $436.8 million RMB. In the second half of 2013, one auction item broke the $1 billion RMB milestone.

In the art market, middle-price-ranged artworks of great quality have nearly been depleted. Today, there are signs that superb, historic Chinese artworks that could demand $10 billion RMB are showing up overseas. The trend is so powerful it could break up the old pricing system. Moreover, many new capitalists are showing their faces in the Chinese art market, especially in the provinces of ShanDong, JiangSu and ZheJiang in the last couple of years. One of the reasons that artwork prices keep going up was that buyers are relentlessly pursuing quality masterpieces. Of course, capital is not the only key to the uplift of the market, quality professionals are also critical to the long-term development of the trend.

Starting 2014, artworks shall become the most expensive personal belongings one can own, surpassing private jets, villas and ultra-luxurious automobiles. A sculpture or a painting may worth more than a skyscraper or a private jet. It is probably easier for rudimentary investors to understand the value of a real estate or a private jet than to comprehend how some colors on a canvas can be so expensive. But as a society matures, the appreciation for art grows following wealth growth, as witnessed throughout history.

In the book of ShiJi (史記, meaning historic records), the biographies of Lian Puo (廉頗) and Lin XiangRu (藺相如) told a story of trading 15 cities for a piece of huge, flawless jade. Needless to say, the prerequisite for an artwork to demand a lofty price is that it is extremely rare and of exceptional quality and it cannot be re-produced. On the other hand, the range of prices for an artwork is also determined by the potential buyers’ wealth levels and knowledge levels of the target item. When a buyer knows more about an artwork’s connotation, historic significance and artistic value, he is more likely to offer a higher price to obtain it.